ALICE MCCALL

When Sydney fashion super-star Alice McCall asked us to design an event for her brand’s 10th anniversary, turning to that other Alice for inspiration was only natural. McCall’s whimsical prints and rock n roll surrealism demanded a fantastical theme. From the moment her 400 guests zig-zagged along the winding hot pink carpet, they were transported to another world and immersed in the brand. We kept it edgy, drawing on surrealist art and McCall’s own designs.