Founded in Sydney in 2007 AZBcreative is an international, full service creative agency, drawing passionate collaborators from different creative backgrounds to create innovative solutions. AZBcreative has garnered international awards and accolades for our holistic approach to event and interior design. From large installations and immersive events to marketing campaigns, styling and product design through interior design across restaurants, hotels, shops, bars and boats, the team has a depth of experience to handle any challenge. While every project requires a different approach, they are united by attention to detail, layers of meaning and passion.

At AZBcreative, we are proud to foster a culture of craftsmanship, preserving and reviving traditional skills, fused with new ideas. We have become renowned for custom solutions, creating bespoke fittings and furnishings for unique spaces. We constantly push the boundaries between formal and loose, traditional and experimental, leavening careful planning and calculations with spontaneous moments. Our projects have a sense of history without falling into any one era; our inspirations come from travel, new experiences and historic research, filtered through our unique point of view.

At AZBcreative It’s all about creating a better experience. Clients come to us for design solutions, but also for far-reaching insights into where design and customer engagement is leading in the future.

Alex Zabotto-Bentley founded AZBCreative in 2007. From his beginnings as a stylist and fashion designer to his international career as a multi-awarded interior designer, Alex’s philosophy has been “imagination without limits.” As a visualist and creative director, Alex is known for a layered, detailed approach to design and for creating compelling spaces. A natural story-teller, his immersive events and lush, detailed interiors invite further exploration and evoke unforgettable moments. These are spaces that immediately resonate, though you’re not immediately sure why. Slowly, peeling back the layers, you discover a wealth of influences and ideas, at once familiar and brand new. His projects are diverse but united by a passion for craftsmanship and a sense of history.

For Alex, inspiration comes from everywhere, including his Italian heritage, his background in art, science and design history, and frequent travels. From the smallest detail – a fragment of an Etruscan tile or the colours in a vintage postcard – to a whole social movement – the lifestyle and culture of a country –  ideas and concepts for projects are forged through experience and discovery.