SBS UPFRONTS

To launch the new SBS Food Network, we put a strong emphasis on food at the event in a historic warehouse. In the main room, around 400 guests enjoyed charcuterie and international canapes. The space had three 30m long tables and a bar dominated by a giant globe. We designed a lighting scheme to define areas and create warmth. As the new channel went live, waiters smashed dramatic domes of chocolate to reveal hidden desserts.