The Cumberland is an underground Pre-Temperance inspired drinking den hidden behind a set of vintage icebox doors, down a dimly lit stone clad spiral staircase which opens up into a custom designed wine vault. With a venue this unique the branded collateral needed to be just as idiosyncratic and we fully took this onboard when designing menus, bar lists, signage and coasters.
The menu itself was more of a tome with background information on the venue and its back story, custom drawn botanical and historical illustrations, full list of the 200+ whiskey’s served along with wine, food and cocktails. Lots of information that needed to be laid out in a way that made the menu easily navigable for patrons and e chose custom tanned leather binders with tabbed inserts to make it easy for guests to flick between sections. The addition of branded drinks coasters and plates added a level understated chic that this venue deserves.