A stay at Noku Beach House is an immersion in total luxury. Located ocean side on Seminyak’s exclusive beachfront with six bedrooms and an army of six-star staff Noku is an epic retreat as Zen as it is chic.
The brand needed an identity that was elegant and pervasive without feeling that the space was overly branded. The logo we created is simple yet elegant and completely timeless and was applied across the house on signage, branded collateral – surfboards, jenga, footballs and products custom scented toiletries, towels, stationary.
We slightly dropped the ‘O’ to represent the setting sun as Noku faces due West for the most spectacular sunsets ever witnessed. The subtle but consistent use of this simple typography throughout the property applied and used in various mediums helped create a strong brand identity – wherever you are at Noku you know you are at Noku and that is a wonderful thing.