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Piccolina . Double Bay, NSW

Piccolina. Double Bay, NSW

Remember the dream of small Italian pasticceria and espresso bars, Piccolina literally means tiny. In a city full to the brim with bold Italian concepts we wanted to imagine a softened palette and create branding that speaks of old Italian cake shops in side streets… something that would appeal to the well travelled audience of Double Bay and create a feeling of European nostalgia.

With our full branding package we created a logo and design direction that was then distilled through all collateral – menus, signage, cards, tissue, cake boxes and all packaging. With Piccolina it really is the little things that make the space so special.

Remember the dream of small Italian pasticceria and espresso bars, Piccolina literally means tiny. In a city full to the brim with bold Italian concepts we wanted to imagine a softened palette and create branding that speaks of old Italian cake shops in side streets… something that would appeal to the well travelled audience of Double Bay and create a feeling of European nostalgia.

With our full branding package we created a logo and design direction that was then distilled through all collateral – menus, signage, cards, tissue, cake boxes and all packaging. With Piccolina it really is the little things that make the space so special.

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