Remember the dream of small Italian pasticceria and espresso bars, Piccolina literally means tiny. In a city full to the brim with bold Italian concepts we wanted to imagine a softened palette and create branding that speaks of old Italian cake shops in side streets… something that would appeal to the well travelled audience of Double Bay and create a feeling of European nostalgia.

With our full branding package we created a logo and design direction that was then distilled through all collateral – menus, signage, cards, tissue, cake boxes and all packaging. With Piccolina it really is the little things that make the space so special.