MIMCO 20th Birthday celebrations
It’s hard to believe this iconic Australian brand is 20! We designed a special celebration event for 300 guests at Melbourne’s Australian Centre for Contemporary Art, inspired by MIMCO’s signature style: a mix of Art Deco and disco decadence, glossy black with hints of gold. It was classic old Hollywood, Vanity Fair Oscars party-meets-Studio 54. As guests strolled the black carpet, they encountered the media wall, spelling out the brand name in lights. Gold keyhole decals matched the fabulous invitations: stamped leather key holders, which were later customised by an on-site embosser. Under massive retro bell jars on custom Perspex plinths, we assembled seven “time capsule” clusters, using fabulous pieces from the MIMCO archives.
At the centre of the action, legendary photographer Monty Coles was at work in a decadent studio, shooting glamorous guest portraits. The party was a multi-sensory experience, featuring a custom fragrance, oversized arrangements of lush, fresh flowers in dark reds, purples and golds, retro vignettes and a special movie from the brand’s latest shoot that played across the walls. The food was another essential element, themed to be dark, delicious and decadent with parmesan and cauliflower gelato in black cones, canapes of chicken and black fig with rose-scented tahini yoghurt, blackened Atlantic salmon tacos…are you hungry yet? As the guests mingled and explored, MIMCO’s Four Muses (four fabulous drag queens in unforgettable get-ups), kept the party going all night.