Cheeky Swim Launch


Cheeky Swim for Glue Store

Glue Store is one of Australia’s best-known street and surf emporia, and the go-to for swimwear. So when they launched a capsule swim range designed by model and social media star Mimi Elashiry, we had some great ideas to help them get the word out.

They asked us to embody Mimi’s dream lunch for a VIP launch. Working with Mimi, we enjoyed turning her dreams into reality, especially when she told us it completely lived up to her expectations. We conjured a pretty-boho dream environment in a beautiful beachside home in Double Bay.  As the guests strolled up the driveway, they saw a teepee, with models lounging in pieces from the swim collection.

We had a lot of fun with the design, strewing rugs and kilim cushions, adding small inlaid tables and hanging vintage lanterns. We set out long wooden tables by the pool (which had discrete decals for the Cheeky Swim range along the glass walls), and invited guests to enjoy shared plates of Moroccan-inspired food and organic teas and juiced in Moroccan tea glasses.

Miniature, eclectic flower arrangements in shades of scarlet, white and green matched the swim designs, and a unique crystal marked each place setting, creating a precious keepsake. We also created a lounge area with layers of rugs and cushions for guests to kick back, enjoy the fashions, the music and the beautiful afternoon.

Photos courtesy of Life Without Andy